Best PR Fail Ever?

I was just reading this very old thread from Making Light on the subject of the dreaded Rejection Letter (which is just the occupational hazard of would-be published authors, when you get down to it). The thread is equal parts hilarious, depressing and informative, and thus well worth a read.

However, this comment in particular caught my eye.

Ummm … meat products in the post? Meep?

I can understand that PR people do need to be ‘innovative’, for all that sounds like the worst sort of pseudo-managerial BS. But there is a fine line between ‘innovation’ and ‘dementia’. I think plans that involve mailing meat to people really are tipping toward the dementia side!


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